An organization dedicated to providing the tools and resources for enthusiasts across the world to achieve mastery of the freshwater planted aquarium. We have since grown to become a diverse team with over 20 years of combined experience in research, product development, international sales and distribution, marketing and communications. We are avid aquarists ourselves and enjoy the art and science of the freshwater aquarium. Grounded by facts and empirical results, we use what we sell and practice what we write. 

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